ABOUT US
’d guess that it’s likely to be in the top 5 most visited pages on your site.
And if you want to land more clients that are YOUR type of clients [as in fun projects, they pay well and support your processes], it really matters that you get your ‘About Us’ page right!
It’s job is to build trust and to convince your visitors to take the next step in their journey with you.
This could be anything from downloading your lead magnet and joining your email list, consuming your best free content to getting in touch. It’s whatever takes them closer to purchasing from you.
Your clients have so much choice especially in a market where many agencies offer an identical service and outcomes for their clients.
So, if you haven’t made it the best it can be for now, you’re missing out on lead