what is digital marketing

Digital marketing is no longer optional — it’s essential. Whether you’re a start-up or a global enterprise, digital marketing offers the tools to connect with customers, build brand awareness, and drive growth in a competitive marketplace.

This guide breaks down everything you need to know about digital marketing: its core principles, types, and how to implement strategies that deliver results.

In this guide:

Digital marketing is no longer optional — it’s essential. Whether you’re a start-up or a global enterprise, digital marketing offers the tools to connect with customers, build brand awareness, and drive growth in a competitive marketplace.

This guide breaks down everything you need to know about digital marketing: its core principles, types, and how to implement strategies that deliver results.

In this guide:

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